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Posts Tagged ‘Sassy Vine’

Truly sassy wines

On Wednesday December 7th, 2011 the New York Times printed an article about wines behaving badly, so to speak in the piece aptly named Wine Stops Minding Its Manners. The picture features two wines, the same two wines depicted above, Bitch and Fat Bastard. I must say, it’s clever and cheeky and an absolutely brilliant way to market. When something is pushing boundaries, people talk and it spreads.

The article was interesting discussing the “budget friendly” wines and how the label markets itself. The name is so catchy and saucy, how could it not catch someone’s eye? I have often seen Bitch at the Hops and Grapes in Glassboro, often very curious of the contents sealed by the cap.

“It’s actually a good place to see cultural fault lines shift,” said Robert C. Lehrman, whose compnay Lehrman Beverage Law, advises clients on government regulations. “Because of a series of commercial speech decisions, not many things are off limits anymore.” says the NYT article

The piece inspired me. I purchased the two wines, with the question in the forefront of my mind– are the names overcompensating for a poor product? That question is generally applied (in the most cliched way possible) to the male persona of gaudy cars and certain body parts, in the same turn, can it apply to wines? Wines with ‘tude and nothing to back it up.

I took my sleuthing skills to the local liquor store and purchased a 2009 Aragon Grenache Bitch, whose pink label on the back, by the way, is hysterical (with repeated “bitch” filling the back), and the pink Fat Bastard with a gold hippo adorning the label. Bitch will put you back $11.99 while Fat Bastard will keep your wallet feeling heavy after spending a mere $6.99.

The first wine I tried was the Bitch, I’m always up for good confrontation and I figured I would get her sassy attitude out of the way. Let me tell you, she was less confrontational than expected. In all honesty, she was okay. You get what you pay for, which is an acidic and alcohol aftertaste of red wine. It’s okay to drink but not terribly high quality. It’s slightly bitter and dry. Don’t misunderstand me, it isn’t a horrible wine, it just isn’t great. It’s very much a “drink to get drunk wine.” After a few glasses you might go from proper lady to bitch in 3.5 glasses.

Fat Bastard was next, and while it didn’t ask me to “Get in my belleh” the pink of the label and the actual wine were slightly overwhelming and thus it was enticing, especially as a female. If I didn’t know any better I would think the wine was marketed towards both my age group and gender. The back label explains the name equipped with the French accent that coined it, “Now zat iz what you call eh PHET bast-ard!” (read in a French accent, really over do it.)

Fat Bastard wasn’t as much of a bastard as I expected. Price isn’t everything, folks. This money saver is a light, well-rounded wine. It drinks easy and doesn’t make you want to cringe. I’m honestly very pleased with it and would recommend it for anyone, especially on a tight budget.

I was interested in what my readers had to say and took to Twitter about the matter of vulgarity and wines.

@Blonde_Penguin: @Shanny99 doesn’t bother me. I’ll buy anything if it has good reviews.

@MikePatota: @Shanny99 I think their target audience is younger folks, and for that I wont touch it.

@deabruzo: @Shanny99 I’m intrigued & consider purchasing, it appeals to the non-conformist in me. But I don’t expect it to be good. Quite the opposite.
Whether you agree, or not, these wine companies understand how to market. Even if it’s off-putting I know there’s no way the consumer is not interested. Even the novelty of owning the empty bottle is enough for some people to purchase these wines. Buy them, fulfill your curiosities and shock house guests, but know what you may be getting into. Whether it’s an overcompensating Bitch or an unexpectedly charming Fat Bastard, you have to make your own choices as a consumer.
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Welcome one and all to my new blogging endeavor!

My name is Shannon Caulfield and I am a Rowan Journalism student currently in my senior year. Welcome to my new adventure!

Many visiting this site may be familiar with me through the years of NHL-centric blogging I have taken part in. This site, however, is something I am not only doing to branch out, but to get that ever-elusive A+ we all yearn for in our college days.

I am so happy you are here to join me! I have a lot of learning to do, not only with blogging but with my new and hopefully growing audience.

I plan on taking you all on a journey of wine. Southern New Jersey has a plethora of local wineries, especially around Rowan University. I will be visiting said wineries, tasting the wine and talking about how to pair various wines with food in a new fun way amongst an array of other activities that may lead to misadventures.

These next few weeks my blog will contain content ranging from photos, interviews pieces, satirical commentary on the stigma with wine and much more!

My hopes are that you can appreciate what I have to offer, give me tons of feedback and join me in the madness!

Lets get sassy!

My first question: What is your favorite wine and why?
Feel free to comment your answer and tune in next week!

Tweet me! @SassyVine

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